Boden are a unique force in British catalogue retailing. Selling smart, well made clothes, their catalogues are classy, clear and well shot, using wholesome, non-intimidating models many of whom are friends of owner Johnnie Boden. Copy is funny and quirky, including such trivia as the models’ preferences for films or food.
Boden launched in America in 2002, and has become one of the most successful British clothing retailers in the US. Internationally it also delivers to scores of countries, including Germany, France, Austria, Japan and India.
With ever expanding markets and production headaches, the catalogue department decided to use the Matrix CMS to help streamline the process of catalogue creation. The system helps deal with multiple languages, creative copy, re-pagination and page make up, along with managing all the digital assets being used in page production.