Evans Cycles is the UK’s largest cycle retailer, providing maximum choice and value to the UK’s cycling community. Operating 50 stores nationwide and the UK’s largest cycling mail order and e-commerce service, their product range spans every cycling discipline including mountain biking, road cycling, leisure riding, children’s bikes, BMX, commuting and more.
They use the Matrix CMS to drive product content to the website; product body copy, specification, filter attributes, catalogue category information, images, associated files, etc. They invested in Matrix as a central repository of product content within the business, fully integrating their print activity with the system. Using a combination of PCs and Macs in the design and catalogue administration process, the cross platform nature of Matrix instantly appealed.