Founded in 1992, Salons Direct are one of the UK’s leading stockists of professional hair & beauty supplies. This family-run business started life with a 16 page mail order brochure and now, over 20 years later, produces a 474 page hairdressing catalogue and a 370 page beauty catalogue each year. Alongside this, their website sells over 10,000 different items.
Matrix CMS lends itself perfectly to this type of client who create websites and catalogues for different markets, because the system allows different “flavours” of product description to be stored. This means that in each media you can describe the product’s benefits for that specific market, and each “flavoured” description can live alongside the others.