The benefits
Implementing the Matrix CMS platform will provide your organisation with many benefits including:
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Increased revenue
- Increase sales
Cross-selling, up selling and comparative tables can be easily managed - Reduced “Time-to-Market”
You can update your catalogue or website quicker - Increase marketing effectiveness
Increase the number of catalogues you create, make more targeted catalogues or spend more time on design
- Faster e-commerce
Products can be approved and passed to e-commerce independently of print - Competitive pricing
Prices can be changed automatically allowing you to react quickly to changing circumstances, specific customers or markets
Reduced costs
- Manpower costs
Because employees no longer spend hours searching for assets, styling text and organising layouts, use of external agencies or freelancers can be eliminated - Increase productivity
Create catalogues in days instead of weeks
- Freeing information
Instead of having other departments or external bodies asking for assets, they can take text or image assets from the system “self-service” - Template Driven Automation
When it’s more important to build than design
Improved flexibility
- Target markets
With reduced production times and the ability to re-use assets you can create more targeted publications - One-off publications
Use the speed and flexibility of the system to test markets or try regional or customised publications
- Freshen your look
You can create fresh new looks by using assets not used before - Streamline production
Product information can be collated, updated and checked throughout the year thus eliminating a bottleneck at peak production times
Reduced risk
- Version control
When things are changed erroneously or someone just changes their mind, you can go back to earlier versions - Audit trails
Track all the production history and changes to data with real time job/page tracking - Quality data
Reduce errors by making Matrix the single repository for your product data
- Access rights
Control which people or groups can add, delete, view or amend data in any particular part of the system - Improve accuracy
Improved accuracy of information, via single entry updating, giving brand consistency
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