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Business Type
Business to Business
< £100M
Matrix Services Used
Product Information Management
Digital Asset Management
Catalogue Production
wrenches and pliers laid out on a table

Draper Tools

Draper Tools started out in 1919 when the founder, Bert Draper, sold government surplus and tools around the Kingston upon Thames’ markets. Nearly 100 years old, they’re still a family owned business and are one of the biggest and best known tool companies in the UK and offer one of the most comprehensive product ranges worldwide, particularly for automotive, industrial, construction and gardening distributors.

Draper decided to replace their existing catalogue management software in 2005 and Matrix won the business against intense competition from the incumbent software provider and several other prospective candidates.

Draper use the Matrix CMS in a completely Mac environment for creating their main catalogue. Also, having grasped the full power of the CMS, they produce items as varied as promotional leaflets, product data sheets, order forms, award sheets and, of course, content for their e-commerce site.

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