A leading B2B supplier to the garment decoration industry, Pencarrie have just celebrated 25 years in business. They offer over 80 brands, supplying customers throughout the UK, Ireland and overseas.
They use Matrix CMS to manage their product information, digital assets, manage production workflows and publish several catalogues.
Pencarrie use the system in house for short-form brochures, but for their larger 500 page annual catalogue, they use an agency. This allows the in-house team to focus solely on core marketing without being distracted for two months on catalogue production. Unlike all other PIM solutions, Matrix “pushes” data to InDesign, this allows pages to be sent out of the business, creating flexibility within their marketing department.