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Multichannel Marketing

Nearly every organisation now has many channels to market. From retail shop floor to the web, organisations want to maximise their exposure to the customer across all channels whilst maintaining consistency of message and brand.

The Matrix CMS platform enables you to easily manage communications across all of your channels from a single data source. This covers:

Manage communications across all channels

The Matrix CMS platform enables you to easily manage communications across all of your channels from a single data source. This covers:

Catalogue and brochure production

Any type of printed material from technical catalogues through to short run brochures, order forms and product information sheets.

Website and emails

Automatically generate a variety of Web-ready images from print-ready originals. Data can be extracted “live” using ODBC or Web services.

Packaging

Automatically extract up-to-date information onto any packaging materials.

Store

Link shop tills to provide product information and images. POS shelf-edge tickets can also be generated automatically.

Call centre

Retrieve centralised information for call centre staff to answer questions as well as cross-sell and up-sell.

Warehouse

Product data and images can be used for labelling swatches, product samples, label racking with images and descriptive text as well as barcodes and standard product ID.

The Matrix CMS software enables you to use a single source of product information to drive multiple communications across all publishing channels in a consistent way.

Improve efficiency

To support this multi-channel approach, it is necessary to have in place a system that allows you to enter data once and use it across all channels in a consistent and efficient way. This will not only enable you to get your products to market faster but also improve the efficiency of your processes and ultimately reduce costs or increase capacity.

FREE online demo

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