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Retail has come a long way and so have we

It’s been more than 25 years since Matrix hit the scene. In that time, the world of print and digital marketing has seen some big changes, and we’ve had to change things up a few times to keep up with changing retail trends and the rise of new technologies. 

Matrix was formed all the way back in 1991. Back then, creative departments primarily produced collateral for print. Then web came along and customers demanded more from retailers, including expanded product lines and rich media in product descriptions. This meant that marketers had to adapt to multiple new marketing channels while still producing high quality print material. We responded by creating MatrixCMS – an integrated product management and publishing solution – which continues to be used by some of the world’s largest retailers.

With MatrixCMS, your assets are categorised, sectioned and tagged to make them easy to find with a quick search, so you’ll know exactly where to go when you need something. And it’s bursting with functionality that makes catalogue design nice and easy. It automatically repaginates brochures and catalogues as you go, creates indexes and content sections, manages cross references, and tells you what digital assets, text or images are missing from your catalogue.

Bear in mind that print is still relevant to the modern marketing landscape – it boasts a response rate 600% higher than its digital counterparts, and personalised print and digital marketing can have a tangible effect of up to 31% boost in profits. So for any retailer wanting to get the most out of their print and digital marketing content, MatrixCMS is an ideal fit.

Of course, the team’s grown since we launched MatrixCMS (and we’ve scaled up to a swish new office in Manchester!), and so too have customer needs, so we knew it was time to take our PIM offering to the next level. Allow us to introduce Pimberly – the most powerful PIM solution on the planet.

Pimberly lets you efficiently manage more products, with increased control and higher efficiency than ever, while still providing compelling, high quality product information. It allows you to produce the very best rich product content and deliver it with ease, and its intuitive user interface is designed for speed and productivity, and is adaptable to your needs.

Its product filters allow users to search their product database by attribute, such as manufacturer or brand – just like an eCommerce website. Attributes are configurable, as are products, and users can add or change descriptions, images and video, categories, copy, price, and more. The Feeds feature can receive data from any number of disparate sources such as data aggregators, suppliers and ERP systems, and shows users where the product information originated. Channels deliver data to any external source, including your website, customer support and ERP systems, resellers and more, and shows users where product data is being delivered to.

Simply put, Pimberly affords users greater control over the quality of their data. It helps distributors stay ahead in the marketplace by providing a completely scalable, easy to use solution for automated product information management. It allows content to be pushed out across all routes-to-market quicker than ever, and as a cloud-based platform, Pimberly makes the management of rich data hassle-free, while reducing maintenance costs, work-hours and implementation times from months to days.

Likewise, Pimberly will not only save retailers time with automated data cleansing and enrichment processes, they’ll see an increase in customer loyalty, too. Customers tend to lose faith in a brand if they’re presented with inaccurate information too often. But with Pimberly, users can rest assured that any inaccuracies will be filtered out before customers see them. It’ll also make sure that rich data is enhanced for SEO, and localisation functionality will help retailers reach their intended audience wherever they are.

Want to know more? Call 0161 804 1850 or email sales@pimberly.com. To keep up with all the latest news and blogs, follow us on Twitter @pimberlypim or follow us on LinkedIn.

Bridging the gap between product management and design

Getting your print collateral just right requires cooperation between multiple departments: creative, marketing, product management and data teams to name just a few. Unfortunately, having so many cooks – including ones who’ve never dealt with a creative brief before – can make it difficult to get consensus on what the key focus of different spreads is, leading to rounds of time-consuming amends.

In MatrixCMS, product managers can just drag and drop elements onto a page to create a visual brief that shows products and page hierarchy, ready for designers to pick up and refine in InDesign. And best of all, it only takes minutes to create.

MatrixCMS is designed to streamline print production and centralise product information in five key ways. Here’s how it can help you bridge the gap between product management, project management and marketing…

Drag and drop creative briefs

Rather than asking your product teams to fill out a creative brief – a time-consuming and manual exercise in which they’re likely to encounter new and ambiguous instructions – MatrixCMS allows product teams to drag and drop product codes, descriptions and images onto a page to demonstrate which products need to be featured where. MatrixCMS then sends this document to your designers, who can refine the plan and design the page in InDesign.

Access to rich media assets

As well as raw product data, MatrixCMS can house product imagery and other rich media, so product managers have access to promotional materials from suppliers, plus content you’ve created in-house. Not only does this make it easier for them to add rich media to product descriptions (great for increasing online engagement), it makes it far simpler for them to see their options when it comes to images for print marketing, and identify images that have been used previously or are out of date. This way, they can manage visual assets in the same way they do data, so internal marketing teams will always have the most up to date imagery and assets.

Centralised product information

MatrixCMS stores all your product information in one central repository, so you have a single version of the truth that can then be pushed out to all your web and print channels, ensuring your product data is always consistent. It reduces the risk of customers encountering conflicting data if they check two sources, as all your channels can be updated at once. And because your staff are no longer manually updating each and every product on each and every channel, they have more time to invest in moving the business forward.

Template-driven automation

Common marketing types can be templated so that any staff member (or reseller, if you’re providing materials for people further down the sales chain) can update images and text, if the job is too small or time-critical to be referred to a dedicated team. For example, staff at Flight Centre produce personalised itineraries for each of their clients.

Integrated approval systems

Workflow tools are built right into MatrixCMS, so project managers can see the status of various pages of a project, and use automated alerts to ensure design, product and data teams get the right information at the right time. MatrixCMS also supports an automated approval workflow, where proofs are distributed, annotated and signed off from within the software, rather than incurring extra print costs by carrying out hard copy approvals.

Want to know more? Call 0161 804 1850 or email info@matrixcms.com. To keep up with all the latest news and blogs, follow us on Twitter @matrixtweets or ‘like’ us on Facebook.

Tips for tackling ecommerce in 2017

Over the course of last year, ecommerce was worth £133 billion to the UK economy – a 16% year-on-year rise that was due in part to a 47% jump in the number of transactions carried out via smartphone. 

With experts predicting ecommerce sales will jump by another 14% this year, failure to make the most of your online and mobile sales channels soon could see you missing out on a hefty slice of potential profit. With that in mind, we asked Jigsaw24’s ecommerce manager, Craig, to share some of his top tips.

Optimise your website for mobile use

“Last December saw a 47% year-on-year increase in the number of people doing their Christmas shopping on their smartphone, so having a responsive website that can recognise when a user is on their phone and present them with a mobile-friendly view is important. Nobody wants to have to click on extra links to be taken to the right version of the site, or be prompted to click out of their browser to download your app, which won’t have their browsing history in. Similarly, you need to make sure that any email comms you send out are optimised for mobile viewing in order to ensure maximum engagement.”

A/B test your checkout pages

“People are quick to A/B test subject lines, landing pages and content on their outbound comms, but often overlook their checkout pages. If you’re seeing a lot of dropped baskets (ie customers who start the purchasing process, but leave your site without confirming a purchase), try A/B testing the pages they encounter along the way to see which one is tripping people up.”

Get your logistics team on board

“The key to getting good word of mouth online, as in life, is to consistently deliver what you’ve promised. Yes, it feels good to write ‘free next day delivery’ in large letters on your checkout page, but if you can’t actually do it, all you’re going to do is disappoint people and lose repeat custom. Before launching a new offer or pushing a particular capability, put your heads together with your logistics crew and work out what’s feasible. By a similar token, you’ll need to brief your salespeople when you launch online or social-only offers, so that they don’t muddy the water or offer conflicting pricing.”

Know when to automate and when to personalise

“People are talking a lot about personalisation at the moment because, as we’ve previously reported, it can lead to increases in sales of up to 31%. Emails, welcome screens and offers that are directed at a single user can all increase engagement and promote brand loyalty, but while creating that content is worthwhile, it does take a little longer than producing your standard issue content.

“Happily, though, not everything has to be personalised, and you can automate or pre-schedule run rate tasks to save time. One area where this can be particularly effective is in social media. Obviously you need to have a real person keeping an eye on your accounts to respond to queries, follow up complaints and jump in with reactive marketing where appropriate, but a good scheduling tool will let you pre-plan updates ahead of time and automate their delivery and cross-channel sharing. Try scheduling posts for similar audiences at a range of times and measuring the response you get, so you can gauge when in the day it’s best to target those customers.”

 Use the right tools for the job

“The market leader in ecommerce analytics monitoring is obviously Google Analytics, and I recommend anyone looking at their ecommerce performance use it. However, in order to check that your traffic is being monitored correctly, it’s always best to take a look at your site through a second system, too – we like Clicky for this.

“If you want an at a glance overview of how different page elements are performing, heat maps are always good (and go down well in meetings, where no one wants to look at graphs). Hotjar and Crazy Egg are both popular here. I also like Screaming Frog for content audits.”

Not sure what you’re measuring?

If you want to see whether ecommerce platforms are helping your business grow, the KPI you want to be measuring is your cost per customer acquisition (CAC, for all you acronym collectors). This is the total spend on these channels over time, divided by the number of new customers you gain over the same period – ad spend divided by customers is a common shortcut to get to this number, but to get a truly accurate picture you need to factor in time, effort and internal systems costs as well.

It’s also worth bearing in mind that this is a distinct measurement from cost per action (ie how much you have to spend to close a deal), which is your total spend on ecommerce over time divided by the total number of transactions in that period from new and returning customers.

Where does Matrix come into this?

A valid question, given that it’s not a social media engine, or an analytics tool or any of the other things Craig mentioned. What it is, however, is a great way to speed up your core marketing activities so that you’re free to pay closer attention to new channels. As well as speeding up catalogue production for customers like Next, Boden, Christie’s Auction House and Bauer, MatrixCMS also allows you to automate the updating and management of your ecommerce platform, and can even be used to customise channels for different market segments, distributors and suppliers.

You can use it to convert print-ready images and assets into web-ready ones, and to enter data once and use it across all channels in a consistent and efficient way. This will not only enable you to get your products to market faster, but also improve the efficiency of your processes and ultimately reduce costs or increase capacity.

To find out more about MatrixCMS at an online demo, pop your details in the form here.

Want to know more? Call 0161 804 1850 or email info@matrixcms.com. To keep up with all the latest news and blogs, follow us on Twitter @matrixtweets or ‘like’ us on Facebook.

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Using digital to maximise engagement with print marketing

In case you missed it, print media boasts a whopping response rate that’s 600% higher than its digital counterparts*, and personalised print and digital marketing can have a tangible effect of up to 31% boost in profits**

That’s why we think it’s really important to incorporate them into your multi-channel marketing strategy. And with the pressure mounting on marketers to ditch print in favour of digital, you’re probably wondering how you can gauge the effectiveness of your print marketing so you can make sure it’s still worth your while…

Print marketing in an omni-channel world

Print always played a key part in marketing, but the development of the omni-channel environment has changed the game. With multimedia marketing now commonplace, marketers can compliment different channels depending on the format customers choose to consume. These days, marketing has become increasingly customer-centric, and when, where and how it will be consumed has become the primary factor in determining its content and format.

Measuring the ROI of your print

To gauge the ROI of print marketing, it’s best to supplement it with digital. You can do this by including specific webpages with custom URLs in your print material – that way, you can utilise analytics packages to track activity on the web pages after a send to see how many punters it attracted. Unique telephone numbers can play a similar role, offering customers a separate point of contact to discuss anything related to individual pieces of print collateral they’ve received.

It’s also worth employing channel-specific response codes for customers to quote when communicating with your business or making an order, and including an element to help identify location within the code could prove useful too. Not only will you receive concrete data measuring the success of your print marketing, but you’ll know exactly where the material was used and where it performed best.

If you’re targeting tech-savvy customers with your print, including QR codes could be useful (although it’s unlikely the IT illiterate will make use of them, and web hits are typically low). For those not afraid to use them, all they need to do is take a picture of the QR code, and the magic of smartphones will transport them to a landing page. From there, you can monitor website traffic right through to final order.

Encouraging an audience to take action is a tricky final step, but a nice incentive such as a discount slip, voucher, coupon or special offer can be enough to push them into making contact or placing an order. Pairing them with unique telephone numbers or URLs will allow you to keep track of your promotion’s performance, and your sales team can be used to keep record of any phone traffic it generates while your online analytics tools watches over any web activity.

Evaluating your findings

Once you’ve collected the data, you’ll need to make sense of it. Ask yourself a few key questions: If you used A/B testing, which version performed better? How many customers made use of the vouchers or special offers you sent them? Did a particular demographic respond more than others? Which parts of your combined print and digital campaign did well, and how could you use the results to improve future engagement? And ultimately, consider whether your efforts led to a significant uptick in business, and how you might be able to use these insights to tweak your print strategy going forward.

Want to know more? Call 0161 804 1850 or email info@matrixcms.com. To keep up with all the latest news and blogs, follow us on Twitter @matrixtweets or ‘like’ us on Facebook.

* 2015 DMA Response Rate Report.

** Smithers Pira white paper.

5 tips to boost engagement (and sales) with personalisation

You’ve probably received emails personalised with your name before, but did you know that as well as catching the eye, personalisation can actually have a tangible effect of up to 31%* boost in profits? Remarkably, 72% of companies say they know they need to implement personalisation in their marketing, but aren’t sure how to do it**. 

Personalisation can mean everything from simply using your customer data to add recipients’ names into targeted emails, up to personally branded print marketing, content based on customers’ interests, and tangible items that let customers engage with your brand (Nutella and Marmite have done this by letting customers personalise their jars of chocolate hazelnut spread or yeast extract, for example…).

Personalisation is especially effective in print, letting you target relevant customers based on things like purchase history and location. The immediate benefit is that it attracts attention, letting you put relevant products and offers in the customer’s hands and driving up engagement rates. It also increases the usability of your materials, displaying products each customer wants, and helping increase enquiries, orders and, ultimately, your ROI.

But before you get started, there are just a few things it’s useful to remember to ensure you get the best response from customers. So here are our top tips for personalising all manner of digital, email and print marketing…

1. Set a clear objective

As with every piece of marketing, it pays to set a clear objective which you can use to measure the effectiveness of your campaign. Say, 100 calls to the dedicated phone number on your brochure, or 50 email enquiries off the back of a flyer.

2. Start small

Don’t get overwhelmed right away – start off with a small sample of customers, experiment with different kinds of personalisation, and test what works and what doesn’t.

3. Stay targeted

Segmenting your data by area of interest, age, product preference and more lets you offer customers the most relevant content and offers. For example, sending anyone who’s bought a shirt in the past six months your latest shirt collections, or sending an event invite to anyone who lives within 25 miles of the venue.

4. Clean up your data

Before embarking on any campaign, it’s a good idea to go through your database and have a good cleanse and check everything’s up to date. Depending on the size of your audience, this can be time consuming, but will pay off in the long run as you will be able to target by more parameters (and ensure you don’t send out an email with a ‘Dear XXX’ at the top. It happens…)

5. Don’t overdo it

While personalisation helps build up customers’ trust, don’t go too far. Overdoing it can impose on people’s privacy and end up with them unsubscribing or opting out of your marketing altogether.

Successfully targeted customer communications are always going to be more effective than generic campaigns, instantly catching your customers’ attention and making them feel valued, which in turn builds up a trust and makes them more likely to purchase from you or use your services in the future.

Flight Centre and MatrixCMS

One of the big benefits of MatrixCMS is how it lets you personalise your print marketing in order to target markets. By automating the production process, it frees up your time so you can plan more effective, personalised, segmented campaigns which will help engage more customers. MatrixCMS also allows for easy production of personalised, bespoke catalogues and brochures depending on very specific customer segments and needs.

For example, independent travel retailer Flight Centre use MatrixCMS to create bespoke travel itineraries for customers. Using our solution, their travel experts are able to create a tailored booklet for each customer that includes not only a full detailed itinerary but all the destination artwork and photography associated with their travel options. This is a fully automated process that is completed in about 20 seconds and is all done via a web browser.

Want to know more? Call 0161 804 185 or email info@matrixcms.com. To keep up with all the latest news and blogs, follow us on Twitter @matrixtweets or ‘like’ us on Facebook.

Smithers Pira white paper.

** Red Eye, ‘Getting your personalisation off the ground.’

Why you should care about catalogues in 2017

Over the last few years, digital marketing has made its way to the heart of most companies’ marketing strategies. Whether you were won over by the instantaneous nature of social channels, the ‘stickiness’ of video content or the eye-popping possibilities afforded to us by recent advances in VR, chances are print is no longer the most exciting part of your marketing strategy. Which is odd, because it still works. 

As recently as mid-2015, the DMA were reporting direct mail response rates were nearly 600% higher than for digital channels, and it’s still pulling ahead of digital channels in this year’s report (heads up: it’s a paid paper). And research by Royal Mail has shown that, regardless of which age group you look at, 26.7% of consumers say that they’ve purchased something as the result of direct mail in the last year.

So why is direct mail still working?

A popular theory is that unlike emails and social media notifications, some of which we receive an almost overwhelming number of, well-crafted print pieces have rarity value. Their very unusualness makes them eye-catching and memorable, meaning your messaging stays front of mind for longer.

And if you combine this with personalisation (one of everyone’s predicted hot trends for 2017, as it leads to a rumoured lift in profits ranging from 31% to 10% depending on who you ask) you can use print to make a lasting impact on your audience.

Even the cost per acquisition, a metric that you’d assume would get increasingly shaky for print as online advertising becomes better targeted, has stayed reasonable thanks to the shift to digital printing and a variable print workflow, which allows greater economy at smaller scales. You can even provide different areas of your organisation with templated documentation that they can personalise for customers and then send to print on an as-needed basis.

This means you can supply customers or groups with uniquely targeted content and still have money left over to invest in other channels. In fact, 52% of DMA respondents are now combining at least three channels on any given campaign. A highly personalised print piece can be used to generate initial impact, then transition customers over digital channels such as email and social. It also provides an element of trustworthiness – we’re all more likely to open the brochure of a company we don’t know than click on their pop-up ad – that can translate to more ready engagement on the consumer’s part once you’ve moved them to the digital pipeline.

Streamlining print production

While many of us are already cutting print costs by opting for digital over offset printing, it’s also worth bearing in mind that streamlining in-house production can bring down the cost of print media by making things more efficient in-house.

Centralised, accurate data, a streamlined approvals amends process and easy-to-use team management tools all help make things run more smoothly. Seeing them combined with PIM and CRM functionality in tools like MatrixCMS is likely to become increasingly common as we see the demand for content become more immediate and the number of channels content is duplicated to increases. After all, why update your catalogues and web platforms separately when you could drive them both from the same system?

For all this and much more, including exclusive demos, visit www.MatrixCMS.com, call 0161 804 1850 or email info@matrixcms.com. To keep up with all the latest news and blogs, follow us on Twitter @matrixtweets or ‘like’ us on Facebook.

MatrixCMS and your design workflow

If you’re designing a large website and creating catalogues, you should be aiming to streamline your team’s workflow. Whether it’s managing your digital assets, tracking production or responding to feedback, PIM and MatrixCMS help simplify day-to-day design work.

Here are just a few of the things MatrixCMS and product information management can help you with…

Digital assets, all in one place

Sick of trawling through the archives to dig out pictures, logos, banners and everything else? With PIM systems like MatrixCMS you’ll save a ton of design time – your digital assets are centrally managed, meaning you’ll find them all in one place. Your assets are categorised, sectioned and tagged to make them easy to find with a quick search, so you’ll know exactly where to go when you need something.

Simple design creation and production

MatrixCMS is bursting with functionality that makes catalogue design nice and easy. It automatically repaginates brochures and catalogues as you go, and creates indexes and content sections to boot. They might only be little jobs, but when you’re working to a deadline it’s always best to save time where possible. In this vein, bi-directional text linking means all text within your brochure is up to date and any changes are reflected within your product information database.

Adobe Creative Cloud integration

Proofing and editing are big parts of any design workflow, and MatrixCMS hooks directly into InDesign to make the process easier than ever. For a start, it’s paperless, so you won’t be passing bits of paper between different members of the team and there’s less chance of changes being lost. Thanks to InDesign, designers can issue page proofs to stakeholders who can nip into the MatrixCMS portal and retrieve them whenever they like. Once stakeholders have given design work a look, any of their changes, comments or annotations are synced up with the InDesign file and appear as an extra layer.

Keep on top of production

MatrixCMS offers realtime production overviews. When designing a catalogue, you can track production with the live view feature, giving you an insight into what still needs doing. MatrixCMS also tells you what digital assets, text or images are missing from your catalogue, and can be configured to provide notifications alerting you to any changes made so you don’t miss a beat.

For all this and much more, including exclusive demos, visit www.MatrixCMS.com, call 0161 804 1850 or email info@matrixcms.com. To keep up with all the latest news and blogs, follow us on Twitter @matrixtweets or ‘like’ us on Facebook.

How best to organise your internal content marketing team

No matter what size your business and how many employees you have in your marketing department, you can’t get the best return on your marketing if your team isn’t structured properly. Many marketers focus too much on the conversion stage and closing sales, while not giving enough love to actually attracting prospects in in the first place.

Here are our recommendations for how to structure your internal content marketing team to get the most from your marketing.

Get a top, top content team

The whole marketing funnel starts with your content creators – these might be copywriters, designers, SEO experts and social media managers – who are responsible for actually attracting prospective customers to your website in the first place. Marketers don’t always invest too heavily in this area, focusing more on conversions and quick results, but your content creators are going to be the ones building awareness of your brand through compelling, engaging content that’s optimised for search engines, and building up quality leads over a longer period.

Give your approvals a speed boost

With any marketing collateral, there will naturally be stakeholders in the project (product managers, business managers, directors, external vendors and manufacturers etc) who need to sign off before it goes out to customers and prospects. Within a large business, you might have multiple stakeholders all over the shop, so any way to speed up the approvals workflow is always welcome.

A quality PIM solution like MatrixCMS will help you do this, letting you centrally manage multiple assets, get eyes on the progress of projects, manage your budget and keep track of all feedback and amends from stakeholders. Everything’s categorised and stored in easy-to-access databases, and tagging functionality makes it easier for you to find digital assets. Similarly, realtime visibility allows you to keep on top of catalogue production.

Always be (converting and) closing

Once you’ve got those prospects on to your website, you need someone who knows how to handle them, or ‘nurture’ them. Make sure you’ve got someone (or a team of people) with a strong grounding in web analytics who can optimise conversions on your landing pages, through strengthening calls to action and dealing with leads in your CRM.

If you have an eCommerce site, the next stage is the customer clicking to buy, but you also need a dedicated salesperson or team (or account managers) on hand to close those opportunities you’ve gained from your marketing. We’d recommend an even weighting in your department between the content creation team, and those involved in conversion and sales. Happy marketing!

Are print catalogues a thing of the past?

Traditionally, print catalogues were an effective way of advertising your products to potential customers. But with the advent of eCommerce, are they old hat? And should retailers be shifting their attention online?

As more and more people choose to do their shopping online, it could be argued that there’s less of a need for the good ol’ print catalogue. Despite this, catalogues still prove popular amongst retailers. Why? Lets take a look… 

Brand awareness

Delivering a catalogue to somebody’s front door ensures they’ll at least be aware that your brand exists. They might not read through it, but seeing your logo, and possibly getting a feel for what your brand is about, is better than nothing. If they do choose to have a quick flick through, that’s great. They’ll see all of your products and prices (a flyer or other, cheaper options would only provide limited information), and could be encouraged to visit your website. Business Insider proposes that shoppers spend more money after looking at high quality print catalogues.

Cost effective

Referral Candy suggests that the average print catalogue costs $1 to produce but generates around $4 of sales in return. They also report that 45% of customers browse catalogues before buying online, while a further 54.4% use catalogues before heading in store to make a purchase. If catalogues produce a substantial ROI, it’s no surprise they’re still considered a viable marketing channel by many leading retailers.

 Omni-channel marketing

With so many customers and so much competition, it’s important for retailers to reach their potential customers in every way possible. While some may land on your website or walk through your doors, others won’t have a clue who you are or what you sell. Think of a print catalogue as some friendly encouragement, with substantial shelf life to boot. Customers may spot something they like, then head in store or online for further research or to buy, or choose to hang on to the catalogue for future reference. It offers a long-term reminder of your products and prices to customers who may otherwise forget. It’s not dissimilar to taking out a print or TV ad in the sense that it’s just another way of engaging with potential customers.

MatrixCMS

Remember, the better your catalogue, the more effective it’s likely to be. That’s where a trusty PIM system, like MatrixCMS, comes in. It provides oodles of awesome functionality, which allows retailers to create a catalogue that’s right for them. Offering real-time production visibility, MatrixCMS helps you to keep track of every step of production. It also lets users tailor audience messaging by tagging multiple descriptions to different products depending on customer or brand, and multi-language functionality means retailers can produce print catalogues for customers almost anywhere in the world.

For all this and much more, including exclusive demos, visit www.MatrixCMS.com, call 0161 804 1850 or email info@matrixcms.com. To keep up with all the latest news and blogs, follow us on Twitter @matrixtweets or ‘like’ us on Facebook.

Why you need a web content management system

You need to effectively manage your web content in order to get the most out of it. A quality content management system can help remove the hassle of juggling all your web assets, and if you’re dealing with a large database of digital assets, product information and listings, a reliable management system is something to consider. 

Here’s a list of things a web content management system could help you with.

Centralised asset management

It’s always handy to have all your digital assets in one place. Any good management system should centralise content, storing all product descriptions, images, logos and digital files alongside associated products for ease of access.

Organised information

When it comes to organisation, simple functions such as categories, sections and tagging can make all the difference. When all your web content is categorised and split into sections, you won’t need to scour your database when a simple search will suffice. Tagging makes this process nice and easy, with digital assets and product information being tagged with keywords that provide complex and accurate search functionality.

Multi-domain publishing

If you’re an online retailer, there’s a good chance you’ll be operating a number of different domains. An effective web content management system should allow users to distribute their stuff across all sites from one screen, without the need for different interfaces or systems.

Multi-market targeting

If you’re looking to reach a broad customer base, it’s handy to have a content management system that allows you to gear your digital assets to different audiences, brands and markets. Whenever you’re updating or altering product information or listings, a good PIM (product information management) system like MatrixCMS will seamlessly roll out updates to all pages and publications. Multiple product descriptions, as well as digital assets, can be tagged to individual products allowing for a more tailored audience experience.